NEXT DAY BLINDS

Makers of custom window coverings, Next Day Blinds had a product customers loved, but a user experience that needed help. I partnered with them to overhaul the website and improve the shopping process.

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Website Audit

I began with a comprehensive audit to identify strengths and weaknesses of the existing site. By evaluating the current user experience and performance, I had a benchmark for the redesign and knew just what needed to be changed in order to transform the website into a more effective sales tool.

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Personas

To ensure the new design resonated with the right people, I created personas that helped bring the primary users to life for our team. Those insights revealed specific needs and preferences I was able to address in order to deliver a seamless, user-friendly experience.

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Architecture & Wireframes

Customers have no patience for a cumbersome purchase process. I had to do more than just clean things up. I considered various user groups and used wireframes to identify key points of interaction— streamlining the process for speedier checkout.

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Website Design

Once the design was established, I translated that look into a series of templates across the entire site to make the user experience intuitive and consistent.


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Style Guide

As a final step, I compiled a comprehensive guide documenting the details of the interface, including every measurement, font, color and user interaction. Not only does this ensure design consistency across the site once it’s converted to code, it also makes future updates more efficient.


Next Day Blinds Configurator

Product Configurator

I explored a new concept for the product configurator. Instead of one central product image, I explored breaking out each individual step in the customization process and allowed users to interact and learn about the details of the product.

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iPad Experience

We built an iPad version of the configurator that allowed customers to create their
custom blinds in retails stores.

Client Experience

  • Gap
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  • HERCUT 
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  • Home Depot
  • Household
  • Huntington Banks
  • Idetic
  • Intel
  • Intimate Brands
  • JetBlue
  • K. Hovnanian Homes
  • Limited, Inc
  • Macy’s
  • Marlo Furniture
  • Max Factor
  • MBT Shoes
  • MobiTV
  • Mutual of Omaha
  • National Geographic
  • Nestlé
  • NEXT DAY BLINDS 
  • Nordstrom
  • Optical Society
  • PayPal
  • PCIA
  • PEEK 
  • Penn State
  • Petzoom
  • Picateers
  • Plutoz
  • Pottery Barn
  • Proctor & Gamble
  • Qualified Hardware
  • Reflect
  • Reico
  • Roots of Peace
  • Rosen Group PR
  • Safeway
  • SLICK PIC 
  • Snowlion Expeditions
  • Sony
  • Spalook
  • Stanley Steemer
  • StorageTek
  • Sun Micro Systems
  • Superfish
  • Talent6
  • THESIS 
  • Toys for Tots
  • USAA
  • Valcourt
  • VALIN 
  • Victoria’s Secret
  • Visa
  • Vonage
  • WeatherBug
  • WEDDING.COM 
  • Westcon Group
  • Williams-Sonoma
  • Wireless Association
  • XS GAMES 
  • Huntington Banks
  • Idetic
  • Intel
  • Intimate Brands
  • JetBlue
  • K. Hovnanian Homes
  • Limited, Inc
  • Macy’s
  • Marlo Furniture
  • Max Factor
  • MBT Shoes
  • MobiTV
  • Mutual of Omaha
  • National Geographic
  • Nestlé
  • NEXT DAY BLINDS 
  • Nordstrom
  • Optical Society
  • PayPal
  • PCIA
  • PEEK 
  • Penn State
  • Petzoom
  • Picateers
  • Plutoz
  • Pottery Barn
  • Proctor & Gamble
  • Qualified Hardware
  • Reflect
  • Reico
  • Roots of Peace
  • Rosen Group PR
  • Safeway
  • SLICK PIC 
  • Snowlion Expeditions
  • Sony
  • Spalook
  • Stanley Steemer