NEXT DAY BLINDS
I began with a comprehensive audit to identify strengths and weaknesses of the existing site. By evaluating the current user experience and performance, I had a benchmark for the redesign and knew just what needed to be changed in order to transform the website into a more effective sales tool.
To ensure the new design resonated with the right people, I created personas that helped bring the primary users to life for our team. Those insights revealed specific needs and preferences I was able to address in order to deliver a seamless, user-friendly experience.
Architecture & Wireframes
Customers have no patience for a cumbersome purchase process. I had to do more than just clean things up. I considered various user groups and used wireframes to identify key points of interaction— streamlining the process for speedier checkout.
Once the design was established, I translated that look into a series of templates across the entire site to make the user experience intuitive and consistent.
As a final step, I compiled a comprehensive guide documenting the details of the interface, including every measurement, font, color and user interaction. Not only does this ensure design consistency across the site once it’s converted to code, it also makes future updates more efficient.
I explored a new concept for the product configurator. Instead of one central product image, I explored breaking out each individual step in the customization process and allowed users to interact and learn about the details of the product.
We built an iPad version of the configurator that allowed customers to create their
custom blinds in retails stores.